Thanks for the tag! I didn’t personally start the community from scratch, but I have a fairly good grasp at what was put in place to get it started before I came onboard!
My once piece of advice is define the value and benefits, them build from there based on those areas and what your members tell you they need/want… then find a way to tie it back to your goals.
For example, I’m bringing in a speaker to help folks be better communicators and presenters and storytellers… an area our audience said they struggle with and going to tie that back to getting them comfortable doing a case study and speaking at events!
Soo… 1. build on benefits/value. 2. get to know your members