Cheyenne Robinson

One month after I killed my 5 min presentation at a global sales meeting using a speaker script from Kevin Lau's GPT I was recognized as marketer of the month by the global sales team! Such a great honor! Love the customer marketing community and how we all help each other win! https://www.linkedin.com/posts/cheyennemrobinson_honored-to-be-named-marketer-mvp-of-the-quarter-activity-7448040791282712576-7Rgm?utm_source=share&utm_medium=member_ios&rcm=ACoAAAn-mOgBInX1HIRvs_XqnzNygOgXNYcbOfg

Hiiii y'all! I'm working on building out the reports we want to use for our advocacy dashboard in Gainsight. I'd love to know what are your top 3-5 metrics to not forget, but in addition I'm thinking comparing our % of accounts with advocates to the industry standard would be super powerful and also help set expectations as we are responsible for growing the advocate base. I believe it's 5-10% of accounts are advocates, but I'm having trouble finding anything to back that up.

I'm late to this trend but I love it so much that I had to join in… 🤣 https://www.linkedin.com/posts/cheyennemrobinson_this-is-who-youre-asking-to-3x-customer-activity-7436769901232680960-Oogg?utm_source=share&utm_medium=member_ios&rcm=ACoAAAn-mOgBInX1HIRvs_XqnzNygOgXNYcbOfg

Curious, is anyone here doing customer marketing at a publicly traded company? If so, what does gifting look like? Trying to learn more and start to work to make the shift to have a strong advocacy base that doesn't require so much on monetary rewards.