still weird to me they didn't include customer content in this report - it's a small enough space where it's hard to have a conversation about advocacy and references w/o considering customer content
E.g. good content/evidence often obviates the need for a live reference call esp in a SMB or mid-market sub $40k deal.
Evan Huck agreed, especially as they included Customer Content in the precursor report from a few months back and called it a "High Value / Must Invest" sub-category.
