Not for our entire group of advocates, but for CAB members, I always schedule a 10-15 minute 1on1 to get to know them a bit and so they know who I am. It has been a great way to start our relationship building.
We are a cybersecurity company and have a CISO only CAB. This gives a little push so even if the CISO isn't too involved, there is networking incentive which many CISOs enjoy. And then we always go over roadmap and help them understand (on a macro level) new products.
Maria Braune I also tried this for our CAB. First tried Slack but many customers either didn’t have it or couldn’t get permission to join. I also tried LinkedIn and no one participated 🙃😅
Nooo! We are a cybersecurity company and it has been like pulling teeth getting reps to work in logo rights!! We have it on our click through contract but no large accounts use that contract :(