How to Scale High-Volume Speaker Sourcing and Writing Efficiently as a Team of One

Emilie Begin · 2026-04-24T01:02:38.953Z

Hi all, was wondering if anyone has found a great way to scale high-volume speaker sourcing. For context, my company's speaker volume is insane (like 50+ a quarter when we're talking tradeshows, corporate events, webinars, and asks for press releases and random stuff) and I'm a team of one. The other factor is that I'm having to write a lot of ghost notes for people to send out, with a little bit of context so it doesn't sound completely generic. I'd love to know if anyone has found a way (maybe using AI) to make this a lot easier. Thanks in advance!

14 comments

· Sorted by Oldest

Chrissy Mariotti
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Hi Emilie! At SAP, I helped create a “speakers bureau” which was built with a SharePoint widget (pre-AI, so very manual!). It functioned as a curated list of potential customer speakers, with profiles for each one, including what topics they’d speak on, what types of engagements they were open to, and a photo. All hosted separately from our advocate database, imo it was easier to use because it was specialized for speaking engagements. It gave stakeholders a starting point when they needed a speaker, so they could browse, get a sense of who might be a good fit, and come to me with a much more informed request. It cut down a lot of that early back-and-forth significantly. I'm sure something like this could be built so much more powerfully with AI today. Happy to chat more about it if interested!
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Gabrielle Herrera
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We manage requests via an asana form.
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Elisabeth Catuogno
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Emilie this is screaming for an AI solution! If you can share what tools you have available in your stack, I bet lots of people can help you brainstorm a good flow.
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Gabrielle Herrera
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Yep Elisabeth Catuogno once we get the asana request we leverage our membership database (a segment in HubSpot) and the Claude skill + Claude connector to identify the best fit.
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Lacey Butler
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Gabrielle Herrera - this sounds awesome! Would you be willing to share the Claude skill you use?
Amy Shever
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Liza McGraw shared what she is doing with AI at Motive in yesterday's Peerbound demo, Sunny Manivannan might have that link from the demo to share.
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Gabrielle Herrera
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I’m unable to because it uses our Claude connector to our own HubSpot instance
Gabrielle Herrera
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But generally speaking it gives instructions on which property fields to look at for more qualitative data. For example, if sourcing for an in person event, use IP city not company city, and exclude certain segments
Emilie Begin
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Thanks everyone! Gabrielle Herrera - when you're sourcing for a big event where you need 50+ speakers, like a conference, are you still using the asana form?
Gabrielle Herrera
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I guess it depends if you're sourcing internally or externally. Asana form is internal - a cross functional partner needs an advocate. Any cohort based programs like UNBOUND Insiders or even sourcing speakers for UNBOUND itself use a formal application platform.
Sunny Manivannan
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Alex Mongiello mind sharing the link to our webinar? Emilie might find Liza's use case helpful.
Alex Mongiello
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Emilie Begin Here's the webinar recording where you can check out Liza's use case :)
❤️2
Liza McGraw
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Emilie Begin we should connect soon. I am in the same boat!
Joel (Salesforce)
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We unified all CFPs on a single platform for Dreamforce 2026, starting off with an intake form for the proposed session for it.
💡2

How to Scale High-Volume Speaker Sourcing and Writing Efficiently as a Team of One | CMAweekly Customer Marketing and Advocacy Slack

Chrissy Mariotti
·
·
Hi Emilie! At SAP, I helped create a “speakers bureau” which was built with a SharePoint widget (pre-AI, so very manual!). It functioned as a curated list of potential customer speakers, with profiles for each one, including what topics they’d speak on, what types of engagements they were open to, and a photo. All hosted separately from our advocate database, imo it was easier to use because it was specialized for speaking engagements. It gave stakeholders a starting point when they needed a speaker, so they could browse, get a sense of who might be a good fit, and come to me with a much more informed request. It cut down a lot of that early back-and-forth significantly. I'm sure something like this could be built so much more powerfully with AI today. Happy to chat more about it if interested!
👍1
Gabrielle Herrera
·
·
We manage requests via an asana form.
👍1
Elisabeth Catuogno
·
·
Emilie this is screaming for an AI solution! If you can share what tools you have available in your stack, I bet lots of people can help you brainstorm a good flow.
👍2
Gabrielle Herrera
·
·
Yep Elisabeth Catuogno once we get the asana request we leverage our membership database (a segment in HubSpot) and the Claude skill + Claude connector to identify the best fit.
👍1
Lacey Butler
·
·
Gabrielle Herrera - this sounds awesome! Would you be willing to share the Claude skill you use?
Amy Shever
·
·
Liza McGraw shared what she is doing with AI at Motive in yesterday's Peerbound demo, Sunny Manivannan might have that link from the demo to share.
👍2
🙌1
Gabrielle Herrera
·
·
I’m unable to because it uses our Claude connector to our own HubSpot instance
Gabrielle Herrera
·
·
But generally speaking it gives instructions on which property fields to look at for more qualitative data. For example, if sourcing for an in person event, use IP city not company city, and exclude certain segments
Emilie Begin
·
·
Thanks everyone! Gabrielle Herrera - when you're sourcing for a big event where you need 50+ speakers, like a conference, are you still using the asana form?
Gabrielle Herrera
·
·
I guess it depends if you're sourcing internally or externally. Asana form is internal - a cross functional partner needs an advocate. Any cohort based programs like UNBOUND Insiders or even sourcing speakers for UNBOUND itself use a formal application platform.
Sunny Manivannan
·
·
Alex Mongiello mind sharing the link to our webinar? Emilie might find Liza's use case helpful.
Alex Mongiello
·
·
Emilie Begin Here's the webinar recording where you can check out Liza's use case :)
❤️2
Liza McGraw
·
·
Emilie Begin we should connect soon. I am in the same boat!
Joel (Salesforce)
·
·
We unified all CFPs on a single platform for Dreamforce 2026, starting off with an intake form for the proposed session for it.
💡2