Elisabeth Catuogno

Emilie this is screaming for an AI solution! If you can share what tools you have available in your stack, I bet lots of people can help you brainstorm a good flow.

Congrats on the new role! As people have been saying, execs are tough and I would encourage you to have a Plan B and even a Plan C if you don’t get the kind of response rate that would be significant for you. I would suggest doing an internal triage with CS first to see if you can identify your probable satisfied customers in advance, and consider trying to get 1:1 calls with those execs rather than send them a survey. Cozying up to their EAs can be helpful for that. If you can position these calls in a way that resonates to them, I think you’re likely to get better feedback than you would on a survey. Your middle and lower tiers of potentially less satisfied customers are great for surveys because they have the freedom to be more honest than they might be face to face, and of course if they’re less satisfied they’re less likely to get on a call. But again, getting execs to respond in these cases (especially if they’re not your primary users) is challenging. I would discourage requesting reviews until you have a sense who your potential raving fans are though, nothing worse then asking people and then getting surprised by what they say 😬 Good luck!

Mary Green I do suggest you find a way to validate the company names of the respondents with the vendors to see whether they are current or past customers.

Echoing Scott, we should be careful about surveys and research because only rigorous process can yield trustworthy results.

I’d be interested to know if those who submitted are actually users/customers!

Aparna Sharon Isa Dass completely agree!

Bonjour Tiphaine! Ne ne suis pas a Paris mais a Rome. au moins c'est le même fuseau horaire 😍

Hey Mary I had a sales demo about six months ago and can tell you privately what I saw then if that helps at all.