Survey: Average Number of Reference Calls Provided by CM Professionals Annually

·Jan 27, 2026 02:45 PM·

👋 Hey All - is there a way to conduct a quick survey amongst CM professionals to see the average number of reference calls you provide on a yearly basis to your sales team? I can't seem to find an average to compare my number to, and I'd love to hear!

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References

Survey: Average Number of Reference Calls Provided by CM Professionals Annually

Sarah Koval

·Jan 27, 2026 02:45 PM·

👋 Hey All - is there a way to conduct a quick survey amongst CM professionals to see the average number of reference calls you provide on a yearly basis to your sales team? I can't seem to find an average to compare my number to, and I'd love to hear!

👀1

➕1

2 comments

· Sorted by Oldest

Abigail Benson
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Also curious! Irwin Hipsman do you know of any research around this?
Christine Newman
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That’s a good question. You’d definitely need to make sure that is benchmarked against the # of AEs and/or opportunities per year too.

Abigail Benson
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Also curious! Irwin Hipsman do you know of any research around this?
Christine Newman
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That’s a good question. You’d definitely need to make sure that is benchmarked against the # of AEs and/or opportunities per year too.