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Forrester TEI Report Pricing Inquiry and Discount Details

·Oct 22, 2024 05:17 PM

Can someone remind me how much a Forrester TEI report costs? (The one we did wasn't product-specific and was a refresh from 2019 research, so they discounted)

6 comments

· Sorted by Oldest

Mary Green
·
Evan Huck might know
Evan Huck
·
Shannon Howard we've heard upper end of the range is $140-$160k. But have also heard some EOQ last minute deals done on limited versions of a TEI being done in the $90-$100k range
Evan Huck
·
If you don't have that kind of budget and you want something a little more robust from a data/statistical significance-perspective, and more modern from a content/brand-perspective - let me know as you should def check out our ROI Study offering. Forrester is not Gartner, and from our research, their (declining) brand perception (ie pay to play) doesn't warrant the crazy premium they charge anymore. Obviously you need some independent 3rd-party to be the validation/auditor stamp so it's credible/believable, but assuming you solve for that, the $100k delta up to the Forrester-level brand name is questionable return on your investment.
Evan Huck
·
And this is not to disparage the value of the TEI - these ROI studies are incredibly useful enterprise buyer-enablement content/validation pieces - which is increasingly more critical in this conservative buying environment w/tighter budgets, more scrutiny and diligence on decisions, larger buyer groups, etc -- there are just alternatives to the Forrester TEI now (other options besides us you can look at - Nucleus Research, ESG/Tech Target)
Irwin Hipsman
·
Plus for Forrester they can take up to 4-5 months and you will need from 4-6 customers who are willing to participate. It’s a big ask
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Kate Speights
·
We did one and it was around $100k. Yes to references, but the value to the sales channel is very high and we definitely got our $ back in terms of attribution to sales. And yes, 4 months is FAST. We had one take a year.
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