CMA NYC Highlights: Key Takeaways and Insights from the Event

Just back from CMA in NYC. Lots of takeaways. About 120 people with a nice mix of B2B advocacy and some B2C brands. Nice to learn from each other. 1- Workiva hit a grand slam with their presentation. They are pioneering group reference calls. Get 1-2 great customers to present to their prospects with an open opportunity. Does not completely replace reference calls but helps scale them and reduce advocate burnout. 2- the workiva team of 3 have a mission statement, have done some great defining of who they are, their values and internal branding. 3- I presented for the first time publicly the preliminary results from the state of B2B Customer contact database research I’ve been working on. Not a pretty picture with an overall score of 47%. Report coming in April. Talked about ways to improve that customer marketers can do in their own. 4-Not a lot of lifecycle marketers came, but lots of talk about what people are doing via a vis lifecycle. Alyse Chiariello from Varicent is doing great work in this area.