Maria Braune I can answer, since I was at Workiva until last year! We'd either conduct the group reference call on Zoom or On24. A Customer or Product Marketer would host and do a brief introduction of the customer, talk about their role/scope and a bit of before/after their life with our product. Then for the remaining 20-40 minutes, we'd encourage live questions through the chat or even have folks to come off of mute and ask questions live. We've done it both ways where the Q&A is visible to the whole group, and times when it's only visible to the marketing team. If it ever started to get quiet, we'd have a few planted questions. The whole vibe is very organic and authentic- no slides, no pitches. It doesn't feel like a produced webinar. Just a real customer speaking to their experience and answering questions honestly in a one to many format.
