Request for Examples: G2 Review Invitation on Sign-In Page
Hi all. We're thinking about adding an invitation to review us on G2 to our software's sign in page. Is anyone else doing this, and have a screenshot example?
Hi all. We're thinking about adding an invitation to review us on G2 to our software's sign in page. Is anyone else doing this, and have a screenshot example?
Hey, I totally get why you want to surface the G2 review request — it’s super important social proof. But one thing to think about is the timing and context. When users log in, they’re usually trying to get something done, so that might not be the best moment to ask them for a favor like this (could come across as pushy, desperate, or at the very least company-centric rather than customer centric) Also, if you ask too broadly — especially in moments that aren’t emotionally positive — you risk losing impact when you do ask at the right time, like after solving a support issue or getting a great NPS score. It might work short-term, but for long-term success I’d go with more targeted asks. I know that's not what you asked for, just adding my 2 cents for what it's worth. 🙂
Hi Shelly. I did this in a previous role. It was part of a larger campaign sourcing reviews across email, sign in, and our community. Good to note that it wasn’t a pop-up, it was just on the login screen. It was quite successful, I’m DM the screenshot.
Katlin Hess and Erin do a blog post every year of best asks complete with screenshots! I don't have the link handy but I'm sure Katlin has it!
Thanks Lauren Turner -- all good points. We're seeing a downward trend in the # of reviews we're receiving, as well as in the # of NPS responses (which is one of our automations to ask for a G2 review). I think people have long ago grown tired of being asked to take part in surveys and reviews, so you have to work a little harder. Our T&Cs don't allow us to provide a list of happy customers to any third parties, so it has to be incorporated into other channels.
Thanks Alexie Glover --Shelly Ryder this was one I just saw recently as I was logging into Postal, they did it as a popup
Also, have you looked at any of the in-app options? Customers are having SO much success with those types of asks. It's a shorter review form and they don't need to authenticate bc they're already logged into your platform.
Thanks! And you're right about the in app promotion Katlin Hess It's on my list to leverage the Pendo integration with G2 so we can make asks in app. But it's low on the priority list for product to implement. 😞
Ah got it, not sure if it helps at all, but I've heard it's SUPER easy to set up with Pendo. Here's a case study I did a couple months ago, they were blown away by the results: https://sell.g2.com/case-studies/xactly-generated-reviews-boosted-rank-g2-pendo-integration
Another thought is have the Customer Success team extend the invite for customers they are working with after an issue is resolved.
Thanks Amy. We have enabled the CS org with a slide to include in their cadence calls, that contains both a G2 and Gartner Peer Insights review link & QR code. I don't know if it's being used -- they are extremely busy with what seems like ever increasing asks for their customers from across the org.
Maybe try an incentive for Customer Success?
My hesitation for adding this ask into CS is...no customer is happy to be contacting CS. Even if their interaction is positive, they're talking with your team because something went wrong with their experience using your product. I'd focus on renewals and QBRs with positive sentiment, and enabling your AMs/AEs with talking points.
I have to disagree. I have identified many great customer reference candidates over the years working with closely the customer success team after they have successfully assisted a customer. When a customer contacts CS, it's not always a crisis. Often, it's just requesting guidance. Meet with their team monthly. Get them excited about select customer reviews, stories, etc. They will want to be part of the process to amplify great customers.
