Kristin Blye

Hi Charlotte Weiss! We just started strategizing this. Focusing on expansion opportunity cohorts with similarities and partnering with our NN DG manager to see what we can replicate for the customer persona.

Hi Shannon! I wrote two articles about this if you find them helpful. VOC - 4 Ways to Develop a Voice of the Customer Strategy Through Community Engagement https://www.linkedin.com/pulse/4-ways-develop-voice-customer-strategy-through-community-kristin-blye-swhle UGC - 4 Ways to Influence User-Generated Content (UGC) Within Your Customer Community https://www.linkedin.com/pulse/4-ways-influence-user-generated-content-ugc-within-your-kristin-blye-opz3e

For runners up:

My hesitation for adding this ask into CS is...no customer is happy to be contacting CS. Even if their interaction is positive, they're talking with your team because something went wrong with their experience using your product. I'd focus on renewals and QBRs with positive sentiment, and enabling your AMs/AEs with talking points.

Just executed an MVP always-on advocacy recruitment process using Gainsight and SFDC (tasked with doing more with less 🫠). Now moving on to stage two of growing acts of advocacy while building a serious business case for dedicated advocacy software.

Request for 1-3 speakers for at least one webinar a quarter. Probably 4 case studies per quarter. References and quotes on-demand - but this increases during our peak sales session. It's helpful to align your marketing and content calendars so you can create nurture conversations, drop in educational content, and generate discussions early. I also always add the question "would you be interested in participating in a webinar or case study" into nurturing community questions so I can easily identify who my potential speakers are and be transparent about elevated collaboration opportunities with the business.