Kristin Blye

Commented on How Empathetic Communication Enhances Virtual CAB...·Posted in3: Open Share & Linkedin

We just created an unsearchable page on the customer domain of our corporate website. No frills - but it provides a destination.

Commented on Creative and Fun Names for Advocacy Programs Beyon...·Posted in1 General Discussion

Kristin Blye

At Labster, (edtech), we created virtual science labs for high school and higher ed educators. Our advocates were called "Lab Partners".

Posted in 3: Open Share & Linkedin·

Kristin Blye

How Empathetic Communication Enhances Virtual CAB Member Onboarding

I sat down with Irene Yam to chat about CABs - specifically how empathetic, intentional communication—and unapologetically over-communicating value, commitment, and expectations helped onboard a group of well-prepared and engaging virtual CAB members. It was a wonderful full-circle experience for me, first being introduced to Irene through this community, reading her book, practicing what she preached, and then getting to collab on a newsletter article. Much appreciated to Irene and Mary Green ❤️https://www.linkedin.com/feed/update/urn:li:activity:7422307478857596946/

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Commented on Celebrating 201 Members in Our No-Vendors Channel!·Posted in1 General Discussion

Kristin Blye

Yes please!

Commented on Request for Deeto Customers to Share Their Experie...·Posted in1 General Discussion

Kristin Blye

Mary Green can you add me to the no-vendors channel as well? Thank you!

Commented on Exploring ABM Strategies for Customer Marketing: S...·Posted in1 General Discussion

Kristin Blye

Hi Charlotte Weiss! We just started strategizing this. Focusing on expansion opportunity cohorts with similarities and partnering with our NN DG manager to see what we can replicate for the customer persona.

Posted in 1 General Discussion·

Kristin Blye

Recommendations for Accurate AI Tools for Webinar Transcription

Hi all. Does anyone have recommendations for AI tools that do the most accurate job of transcribing on demand webinar recordings? Free or premium (just indicate which). Thanks!

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Commented on Collaborating on VOC Content Creation and Distribu...·Posted in1 General Discussion

Kristin Blye

Hi Shannon! I wrote two articles about this if you find them helpful. VOC - 4 Ways to Develop a Voice of the Customer Strategy Through Community Engagement https://www.linkedin.com/pulse/4-ways-develop-voice-customer-strategy-through-community-kristin-blye-swhle UGC - 4 Ways to Influence User-Generated Content (UGC) Within Your Customer Community https://www.linkedin.com/pulse/4-ways-influence-user-generated-content-ugc-within-your-kristin-blye-opz3e

Commented on Annual Awards Program: Winner Selection and Follow...·Posted in1 General Discussion

Kristin Blye

For runners up:

We still celebrated them and their success, turning their submissions into case studies and customer story slides for sales.
We sent them a small thank you gift (usually a credit to our swag store).
They will be included in our hand written holiday cards campaign at the end of the year.

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Kristin Blye

Effective Advocacy for Customer Marketers: Finding the Right Timing

I know I need to advocate for my work and show my value as a customer marketer. But I’m still working on finding the right timing to tell the story. Standing on my soapbox with data and big ideas usually doesn’t work. So I’m calming my excitement and getting baked-in buy-in. I wrote up a few methods that have helped me. https://www.linkedin.com/pulse/its-me-you-why-your-genius-isnt-getting-greenlit-kristin-blye-cf6of/

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How Empathetic Communication Enhances Virtual CAB Member Onboarding

Recommendations for Accurate AI Tools for Webinar Transcription

Effective Advocacy for Customer Marketers: Finding the Right Timing

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