Customer Marketing Strategies: Expand, Delight, and Activate Users
Hi all, I've been asked to lead a chat for some marketers in Australia about customer marketing as a function, and I'd love some advice on the title! Most have never worked with a customer marketer, so this serves as an introductory session. I want to cover the three pillars: expansion/optimisation, advocacy, and lifecycle. Here are some options:
- 1.
Customer Marketing: How to Expand, Delight, and Activate Your Customer Base
- 2.
From Upsell to Evangelist: The Customer Marketing Playbook
- 3.
The Underrated Function of Customer Marketing: Maximising Customer Value Through Expansion and Advocacy
Thanks all!
