Seeking Examples of Behavior-Based Lifecycle Emails from Security-Sensitive B2B Companies

·Feb 05, 2026 11:47 PM·

Hi all! I’m working on our lifecycle email strategy at Glean and would love your help with getting some inspiration. Which B2B companies (NO PLG only sales-led, ideally with security‑sensitive customers) are doing really strong, behavior-based product emails like: “You completed X tasks this week, up Y% vs last week” “You started action Y but didn’t finish—here’s how to complete it” “Because you use feature A a lot and are in role B, we recommend feature C” Bonus points if they have single-tenant or heavily isolated environments. Even 2–3 examples would be super helpful and extra bonus points if you could introduce me to someone in customer marketing at that company.

6 comments

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Jordan Miller
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Gorgias! We used a wide variety of signals for adoption and cross-sell campaigns.
Your agents answered X,XXX messages by hand this week, with an Average Handle Time of 10m. Activate AI Agent to automate 50% of those tickets and save an estimated XX hours per week.
X% of your inquiries had pre-sales/purchase intent. Activate Shopping Assistant to turn those conversations into sales.
We would also use drops in CSAT or automation rate to pitch professional services.
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Sandhya Simhan
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Jordan Miller amazing! what was the underlying tool? or did you use Gorgias to sell Gorgias?
Jordan Miller
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It was product data, which was piped through OpenMetadata > Hightouch > Comms tools (like Candu and Customer.io). I wasn't on the team that built the signals so I only know it at a high-level...
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Natalia Rybicka
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Lauren Bauman thought this might be interesting for you
Irwin Hipsman
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Sandhya Simhan Have you thought about any sort of quarterly benchmark report for users to map their utilization. Weekly seems like something people would ignore.
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Sandhya Simhan
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We find that there's very high correlation between w1 and w2 activity and power users so trying to see how we can nudge more people down that path as early as possible. The longer lifecycle will be a separate project