Seeking Examples of Behavior-Based Lifecycle Emails from Security-Sensitive B2B Companies

Gorgias! We used a wide variety of signals for adoption and cross-sell campaigns.

Jordan Miller amazing! what was the underlying tool? or did you use Gorgias to sell Gorgias?

It was product data, which was piped through OpenMetadata > Hightouch > Comms tools (like Candu and Customer.io). I wasn't on the team that built the signals so I only know it at a high-level...

Lauren Bauman thought this might be interesting for you

Sandhya Simhan Have you thought about any sort of quarterly benchmark report for users to map their utilization. Weekly seems like something people would ignore.

We find that there's very high correlation between w1 and w2 activity and power users so trying to see how we can nudge more people down that path as early as possible. The longer lifecycle will be a separate project