Good morning ☀️ I am interested in any examples of how you have successfully launched a new platform (UserEvidence, Deeto, etc) with the sales team - like a kickstart program to get them excited and quickly up-to-speed on the new software - what it is, how it will benefit sales in closing deals, etc? Some examples might be a kickstart incentive, a live and recorded webinar, and office hours. Thanks!
I’ve done that through official kickoffs (with decks, hotlinks to assets and training recordings), contests, and also joining them on a few sales calls to demonstrate when and how to loop in the CMA programs/assets in real time. When they were not amenable to that, I’d go through a few Gong recordings and point out where in the conversation the CMA stuff could have been interjected. I also made a big point of congratulating sales AND the customer on the all-hands Slack channel when a deal closed with CMA influence.
In the past I've done "pilot" groups for about 1 month, then did overall enablement sessions on team all-hands. That way I could have a few of the pilot members hop on for 1-2 mins and talk about their experience with the platform. Seemed to make a big difference! +1 to everything Lauren said as well. Additional thought, the more documentation you have, the better. To accompany my enablement sessions, I have a built-out Confluence (or your equivalent) page with ALL info, gong recordings, examples, etc.
