Customer Marketing Plans and Trends for 2025: Share Your Ideas!

Happy New Year! My company is going through some restructuring, and as a customer marketer of 1, I'm looking to see what others are up to for this coming year as I work to put my plan together and ensure I am staying up on the current industry trends!! I'm curious about your customer marketing activities or initiatives for 2025. What activities are you no longer doing in customer marketing, and what new things do you want to bring forward or try this year?