If a company has a name often used for its employees (e.g., at Lattice, employees were often referred to as Latticians), why do they need to have a name for them in a program that’s typically org-wide?
I don’t think I’ve ever heard of participants in an employee advocacy program be called something other than employees or what employees at the organization are referred to as internally/externally.
OR are you asking to brand a sub-group of employees within your employee advocacy program?