Exploring Topics on Org Design and Hiring Expansion Principles

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Thinking about topics to write about in the coming months - would something aorund org design and principles around hiring and expansion be of interest?

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3 comments

· Sorted by Oldest

Shannon Howard
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Yes! You also mentioned a portfolio of programs overview. Would love to learn how you structure and present that to different audiences.
Christine Newman
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Yes. Would love something about building the case for adding headcount too.
Jenni Adair
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Great topic! I’d love to see something on different tiers of customer marketing approaches for different sized companies. For example, if you are starting from scratch at a startup and there’s only one of you, what do you implement first/phase one (references, customer content, Community), second/phase two (CABs, user events etc). Then what would you do in a mid sized company if there is already a program or two in place and 1-2 customer marketing people on board. Then tackle the large org with a full team and when to implement what. I know there is no one size fits all but it would be great to see some ideas of how others are thinking about this when you have limited time and resources but want to make the most impact quickly.

Shannon Howard
·
·
Yes! You also mentioned a portfolio of programs overview. Would love to learn how you structure and present that to different audiences.
Christine Newman
·
·
Yes. Would love something about building the case for adding headcount too.
Jenni Adair
·
·
Great topic! I’d love to see something on different tiers of customer marketing approaches for different sized companies. For example, if you are starting from scratch at a startup and there’s only one of you, what do you implement first/phase one (references, customer content, Community), second/phase two (CABs, user events etc). Then what would you do in a mid sized company if there is already a program or two in place and 1-2 customer marketing people on board. Then tackle the large org with a full team and when to implement what. I know there is no one size fits all but it would be great to see some ideas of how others are thinking about this when you have limited time and resources but want to make the most impact quickly.