Jennifer Lyons Clay is the new darling of the sales intelligence world. Itās primarily for prospecting. Think of zoominfo and apolllo as 1.0 and clay is 2.0.
I overlap with them a bit on customer contact database update and enrichment. But thatās all I do.
Sales would make the purchase and itās a big decision for a company to make.
we use clay! we use it integrated with Salesforce to enrich contact and lead data. it's primarily used for new biz/prospecting but we're using it a bit for cross-sell as well. i also plan to use for building new BU expansion campaigns, but only to develop audiences for ads or for sales-driven emails, bc clay contacts aren't marketable.
