Do we have folks in our community who focus on CRM and loyalty?
Do we have folks in our community who focus on CRM and loyalty?
Do we have folks in our community who focus on CRM and loyalty?
By loyalty do you mean customer retention, loyalty reward programs, or something else?
Yesterday I met a guy at a networking event whoβs looking for his next opportunity, and since his backgrounds looks adjacent to customer marketing I was wondering out loud if there are folks in this group who might be good connections for him. He recently moved from Italy (he has his green card). Here is his about section from LinkedIn: ππ¨π¦π§π’π ππ₯ ππ’π¬πππ§π¬ & ππ₯π ππ«π£ππ₯π§ | π ππ₯πππ§ππ‘π π¦π§π₯ππ§ππππ¦π§ | π§π₯ππ‘π¦ππ’π₯π ππ‘π ππ¨π¦π§π’π ππ₯ ππ«π£ππ₯πππ‘πππ¦ ππ‘π§π’ π₯ππ©ππ‘π¨π ππ₯π’πͺπ§π Marketing leader with 20+ years of progressive experience building customer-centric strategies that drive measurable business impact. Proven track record of translating customer insights into targeted marketing strategies that boost engagement, retention, and revenue ππ’π₯π ππ«π£ππ₯π§ππ¦π: β’ CRM Strategy & Salesforce Implementation Leadership β’ Customer Loyalty Program Design & Optimization β’ Digital Marketing & Omnichannel Customer Experience β’ Marketing Analytics & Customer Behavior Analysis β’ Cross-functional Team Leadership β’ Franchise & Multi-Location Marketing Operations β’ Brand and Field Marketing β’ Pricing and Market Research π‘π’π§ππππ ππππππ©ππ ππ‘π§π¦: β’ Developed CRM, Loyalty and Engagement projects that received multiple industry recognition β’ Led enterprise Salesforce adoption and CRM redesign for industry leader β’ Developed pricing strategies and customer analysis frameworks across 5 European countries β’ Managed franchise marketing relationships with 70+ locations β’ Founded and lead Southern Europe operations for European Loyalty Association Currently seeking ππ’π³π¬π¦π΅πͺπ―π¨, πππ, ππ°πΊπ’ππ΅πΊ opportunities in Atlanta or remote US positions. Green card holder - immediate availability, no visa sponsorship required.
I would encourage him to used related keywords such as customer marketing and advocacy. Loyalty may be too specific for US market.
At least in a B2B space
Upsell, expansions, lifecycle, etc. to add onto Gabrielle Herrera's note above on using industry-specific language to help people understand their role. π¨ If we have to talk about someone's role, then they're likely describing it incorrectly.
Jennifer Lyons no idea if this might be of interest https://www.linkedin.com/jobs/view/4386765449/