Largest CMA Programs and Average Staff Size in Companies with 1-2K Employees

By now, you know I love CMA data. Amy Shever asked how many CMA staff at a company with 1-2K employees. Looks like the average was about 4. So, I asked ChatGPT, which CMA programs are the largest. Here are its estimates, based on a few sources it pulls from. This does not reflect recent layoffs, and I know of some companies with teams that were omitted. They also included the focus of the program Salesforce 40–60+ Community, Global customer storytelling, Customer references, Customer advisory boards, Executive engagement Microsoft 30–50+ Customer evidence, enterprise references, executive briefing, industry customer stories Cisco 30–40+ Global customer reference programs, executive engagement, customer advisory boards, storytelling Adobe 25–35+ Customer storytelling, executive programs, digital experience, customer community SAP 25–35+ Reference management, executive advisory councils, global customer marketing HubSpot 20–30+ Customer advocacy, community, customer storytelling, champion programs ServiceNow 20–30+ Executive advisory boards, enterprise customer references, thought leadership customers Zendesk 15–25+ Customer storytelling, advocacy community, product champions Atlassian 15–25+ Community advocacy, customer stories, champions Snowflake 15–20+ Enterprise references, field enablement, customer storytelling Okta 10–20+ Workday 10–20+ Procore Tech 10–15+ Asana 10–15+ Sprout Social 8–15