Tactics for Sourcing Gartner Peer Insights Reviews Effortlessly

Laurie Timms Kevin Lau Alexie Glover Alison Bukowski

Melissa Pezzin curious what you're doing today? Your review rejection rates seem high to me. I've seen a lot of success with a high-touch/high-personalization approach. Working alongside the CSM org, we identify decision makers or those who have the experience to be able to answer the GPI survey and invite them to influence their peers/industry. This approach has never resulted in a rejection rate quite that high for my clients.

I agree with others here that high touch and some coaching the customer through what the GPI review process entails is important. We collected 20+ reviews at a recent user conference, and I believe they were all accepted.

Thank you all for sharing your tactics and approach! Interesting to know your rejection rate hasn't been as high as GPI confirmed the site's global review rejection rate is 30-40%. We have been partnering with our CSMs to target our most-engaged customers and have provided them with a templated email we got from GPI that guides them through the process. Perhaps what we're missing is the more hand-holding coaching component to ensure their responses aren't vague and mention our products. We'd want to make sure the customer doesn't feel pressured to respond positively though if we are walking them through it more. Thank you again for sharing your experiences!

Melissa Pezzin my first reaction is that you might be targeting the wrong kind of user. Your CSMs should be helping to surface decision makers versus engaged users of the platform. GPI asks vendor evaluation/selection type questions, so if you're sending the request to engaged users who weren't/aren't aware of the evaluation process, you may be filtering unqualified contacts into your pipeline, resulting in a higher rejection rate.

In my experience, high touch has been a failure – I've ended up using the opposite approach. I tried implementing a spiff program and training with our CSMs, and it only resulted in 2 reviews. Instead, I use a very simple, automated process that's seen much more success. On some sort of regularly cadence (30 or 90 days), I pull a list of 10/10 NPS responses and send them a review request via our sales engagement platform. I usually get around a 5-10% completion rate from this, much higher than comparative G2 campaigns

Alexie Glover - that's a good observation. You could be right! A lot of times, our CSMs' main contacts aren't the same people who chose or evaluated us as a vendor in the buying stage. We'll take that into account when we're qualifying the right personas with our CSMs going forward. Thanks for that insight!

Chris Dalton - This is very interesting to hear and am curious how you've had such a success rate through an automated approach. Do you engage with NPS promoters right after they respond to NPS surveys or do you wait a given amount of days? Also, do you incentivize the customers to leave a review- i.e. through the GPI gift cards?

I'm surprised myself at how well it works. If I had to speculate, I think the email coming directly from me results in higher rates vs an email from G2 – perhaps there's more G2 fatigue than with GPI since it's a smaller platform. It's not immediately after an NPS response, just anyone who has completed a response in the last quarter. I do use the GPI incentive of $25.

I'm embarking on our first Gartner Peer Insights review campaign and this thread is super helpful! Is there a list of the minimum qualifications for a review to get accepted?

There's a ton of nuance in understanding which reviews will be approved/declined. This is a pretty good spot to start. Things that often trip people up:

Thanks Alexie Glover! I found this question on that same page had some great qualifications too.

I felt like this post from Porter Consulting was relevant to this conversation https://www.linkedin.com/posts/porter-consulting-worldwide_check-out-our-latest-gpi-w[…]361963180032-mvQs?utm_source=share&utm_medium=member_desktop