Happy Monday! This is my first time running an NPS survey and was asked by PR if we should externally promote if we receive a high average score. What are your best practices for promotion of the results as a broad score?
Thanks Kevin Lau! That was how I was leaning, but wanted to make sure. Thank you!
For the first time would avoid it. Itās also pretty controversial in the B2B world. Boaz Maor has written alot about it recently and may be worth checking out.
I agree with Kevin and Irwin on this. I wouldn't promote your score externally. What you might be able to do is pull some general customer quotes if you ask for additional feedback in your NPS survey.
yea i don't think there's a set rule. it definitely can invite some skepticism/hole poking around sample bias, etc - but if it's high or it changed to be higher after some company/product change, that's potentially interesting externally (think of it more as an interesting Relative stat vs an Absolute - e.g. quarter over quarter change in NPS or NRR is interesting. Just a single point-in-time NPS score needs a lot more context/comparison/story to be interesting) If you reframe PR's question to - "what interesting data point/evidence can we cite externally to showcase customer momentum/value?" - then that opens up the playbook on your answer a bit more. IE if you include some more questions on the survey - there might be some more interesting outcome-based stats to publish from a PR perspective. E.g. from our UE on UE survey. (e.g.. time to value, increase in revenue, hours saved per week, $ savings etc) some good thoughts/advice/templates around customer surveys here - https://userevidence.com/blog/the-ultimate-customer-survey-playbook/
