Jen Doyon

Mary Green Joel (Salesforce) CustomerX Con is not doing their Impact Awards this year. We are sponsoring the event, and on the sponsor call, Jeff Ernst stated that they decided to leave it to the others. They had a sponsor who handled it in the past - I believe it was TrustRadius. The ones I am aware of are those you listed: InEvidence, Captivate Collective, Base, and Customer Marketing Alliance.

Hi Scott Stransky I haven't heard about this event. Do you have a link?

Madeline Coke Adding on to Vera's comment--we do this analysis for our clients, and it always raises eyebrows with execs. Taking it one step further, we prove that advocates remain as customers longer than non-advocates. Here's a blog on the topic: https://www.referentialinc.com/blog/cltr-l-reporting-and-metrics

+1 for Wistia! I have used that and it worked well as far as simple access and password protection.

Hi Sarah, I'm always on the lookout for current statistics related to community/advocacy programs. You'll find a lot of the stats quoted in articles/blogs are quite dated! We do regular analysis of our clients' customer base related to spend and longevity. Looking at current research (from our sampling), I can share that advocates spend on average 5.6x more than non-advocates.

Usually in Oct, but it's Nov 17-19 this year

https://community.customerx.pro/public/events/customerxcon2025

Yes, I can join at that time on Wed! Feel free to send the invite to jennifer.doyon@referentialinc.com

Hi Old account - don’t use -Cameron Olshansky! I've coordinated many of these and would be happy to share some best practices. We run them as an independent 3rd party and don't allow any vendor contacts on the call--only the reference and the prospects. We ask the prospects to use first name only, get their permission to record, and then have the edited call as a reference asset to share afterward. It's a phone call only, no video.