Measuring Impact: Benefits of a Strong Reference Program

Happy Friday! I'm looking for some averages for improved outcomes when an organization has a solid reference program (or an active community) vs orgs who don't. (Deals with reference support close X faster/X bigger, Accounts with engaged community members have X more customer lifetime value, etc.) I want to apply those generalizations to the real numbers in my org to show the potential impact of customer marketing on our revenue until I get my programs up and running and can measure actual impacts. Any ideas? 🙏🙏🙏