Heather Quitos

Thank you for writing this, Emily! I feel the CAB sentiments are starting to pick back up and I have spent a couple years with a stick trying to push back against it for all the reasons you noted 🤣

In the past I used the reference object in Salesforce, allows the AE to submit the request and then for the team to handle internally from there; we link to customer contacts and the prospect opportunity so the reference stays linked outside of that. Transitioned to a more lean Slack workflow for AE requests, which I manually enter in Salesforce (for more control)

hit me up in Dallas! would love to meet and meet up! Paola Bria Jones maybe a group coffee or dinner with all of us?!

happy to connect with her if you'd like... my previous roles were in content + marketing ops before moving into customer marketing. feel free to have her connect + reach out on LI

Hey Alan! I've had some really strong open rates with our customer comms (averaging around 50% for our monthly newsletter). I've found that if possible, customization and segmentation really helps with engagement - for example, all of our product links in our newsletter link directly to the specific place in platform that we're talking about to help with ease of adoption.

Congrats!

Mary Green mind adding me too? Thank you!