Heather Quitos

That's awesome Amanda! Would love to hear more

Tagging in Taylor Bogar who would be great for this on using community + social for growth!

Interesting and thanks for sharing, Gabrielle Herrera! I would love to be able to source content from our customer community but we haven't built a formal community (yet). But maybe there's something there on gathering customer sentiment that I can create ad-hoc. I'll ping you separately this week on HS features - always good to get some ideas that maybe I'm not aware of

Yup! We use HubSpot, though probably need to think through what parts we can make dynamic, haha

Good thoughts here from everyone! We actually have a pretty high open rate and think some more personalization could help. To your point about value Shannon - I've also been thinking about building versions based on segments since we have multiple personas and they could find value differently across the same content.

Thank you for writing this, Emily! I feel the CAB sentiments are starting to pick back up and I have spent a couple years with a stick trying to push back against it for all the reasons you noted 🤣

In the past I used the reference object in Salesforce, allows the AE to submit the request and then for the team to handle internally from there; we link to customer contacts and the prospect opportunity so the reference stays linked outside of that. Transitioned to a more lean Slack workflow for AE requests, which I manually enter in Salesforce (for more control)

hit me up in Dallas! would love to meet and meet up! Paola Bria Jones maybe a group coffee or dinner with all of us?!