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Experiences and Best Practices for Using G2 In-App Campaigns in Platforms

·Mar 10, 2026 04:19 PM·

has anyone used the G2 in-app campaigns? would love to hear where you have it embedded (is it after a specific action, or just in a specific part of your platform, only viewable to select users, etc)

4 comments

· Sorted by Oldest

Rachel Haney
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I've used it in a pendo guide that triggered after leaving an NPS of 7 or higher. I only tested for a month for a product that really doesn't get much engagement without an incentive. I only had 1 review but the webhook broke so I turned it off. If you have success with collecting reviews without incentive I'd say its great to try. The other thing I don't think helped me out is it was for gym management software and most probably don't have an G2 account or really know what it is.
Kelly Brenneman
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I have done this at past companies and it only brought in 2 or 3 new reviews. However, I have also added this to the end of my NPS survey program for customers who gave us an 8+ and it did very well.
Kelly Brenneman
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If anyone has had success using the G2 in-apps campaigns, I'd love to hear more.
Heather Quitos
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appreciate both the experiences here! right now we have a link to the review page at the end of a CSAT survey (when they rate highly) but I feel like the button is not visible enough/provides too much friction to create an account