Hey everyone. Anyone here manage customer content (stories, case studies, etc.) If so, what are your success metrics? We are in the process of examining our success metrics and how we are showing the impact.
Exploring Success Metrics for Customer Content Management | CMAweekly Customer Marketing and Advocacy Slack
Joel (Salesforce) was pretty spot on for how I track it.
It can get fuzzy with people not leveraging our internal content management system (the only way to track usage for me) but I've had really great luck in tracking the influence on marketing campaigns and then pipeline from those.