Turning Customer Frustration into Advocacy: Insights from IYKYK Series

“Why don’t we have more recognizable logos on our website?” Just hit publish on my first post of my IYKYK series, where I break down the stuff customer marketers hear all the time—and how to turn those moments of frustration into influence. It sounds simple, but this question usually kicks off a much bigger conversation. Like... how do we actually turn customers into public advocates? and what does it really take to earn a logo? This post walks through how I answer that question—and how I use it as a chance to get support for the work behind the scenes. P.S. realizing there’s way more I want to say than what fits in a post, so I’m thinking about turning this series into a resource guide where I can dive deeper!