New guest post with Porter Consulting is live.
If your best customer wins are scribbled in notebooks/Google docs, do they even exist?
Inside: how to set up a #customer-love channel, a story template, light AI + Zapier to automate, and a simple way to track where stories get reused in deals and QBRs.
After a Sales VP called me the encyclopedia of customers, I realized I needed a quick way to promote all of the customer love I was receiving out to the company. I’ve used this setup at past companies to give visibility to customer interviews. case studies, customer webinars, and ship fast proof updates sellers can grab in seconds.
Most importantly, it is a great way to build a culture of celebrating and sharing customer wins ❤️
