Enhancing Case Study Adoption: Insights from Sales Survey Results
👋 Quick share for anyone who is trying to drive better adoption of case studies & reference programs within their organizations I just posted a breakdown on LinkedIn of a survey I ran with AEs to understand why Sales wasn’t using our case studies or reference program—despite saying they wanted them. Spoiler: it wasn’t about volume, it was about access, relevance, and friction. The post includes:
What I asked in the survey
The gaps it uncovered
What we changed in our advocacy approach
How we’re measuring progress
A free survey template if you want to run this internally
If that sounds useful, check it out here
