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3: Open Share & Linkedin

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Questions for Panel on Securing Buy-In for Customer Education Programs

·Oct 11, 2024 05:28 PM

Hey all! I'm hosting a panel next month on getting buy-in for your customer education program (for the first time or on a continual basis). What questions would you want the panel to cover?

4 comments

· Sorted by Oldest

Mary Green
·
What does the C suite need to hear or see to be convinced there needs to be an investment? What does a first time educational program look like? What kind of budget should I ask for?
Alexie Glover
·
How to advertise the value of customer education to your cross-departmental colleagues! I'm always interested in what productive collaboration across departments looks like.
Jill Liles
·
been in the customer education space for a while, so here are my suggestions:
navigating the eternal debate between paid vs free vs freemium
making sure you have cross functional support for content development (support, product management, etc)
what is your plan to embed customer education into the onboarding journey
how will you track the impact of education on lifetime value (ie, do trained people buy more)
how will you track the impact of education on deal close timing / renewals (ie, do trained people buy faster?)
❤️2
Mary Green
·
TY for sharing Jill Liles it's great to have you here.