We offered it but didn't make it automatic. When we announced the meeting, I included a line that said I'm able to help with travel expenses, please contact me for more info. As it turned out there was 100% overlap between customers without their own travel budget and customers whose legal teams wouldn't allow them to accept our offer, so we didn't end up paying for anyone's travel, but I think we still got some brownie points for offering. Of course we paid for everything on-site during the meeting.