Hi all! I'm launching a customer-only campaign for a new product. I have a plan from previous product launches, but I would love to get out of my bubble and get some fresh perspectives and creative ideas. If you've launched a customer-first product launch campaign and have any ideas you'd be willing to share or be open to getting on a quick call, please let me know. Thanks so much!
Especially if you can capture the quotes IRL on video, so you can use them in as many asset types as possible for the launch!
Shetal Shah think about segmenting your audiences with different messages. Plus do all customers need to receive. Is this an upsell or cross sell???
Amy and Joel (Salesforce), I love the "VIP briefing" idea and also capturing it on video. The new product is actually from an acquisition, and we do have a couple of mutual customers, so there is a case study opportunity. However, we all know how long that process may take, so this is a great idea for a "quick win." Thank you 🙂 . Irwin Hipsman, we are starting pretty small with a subset of our customers trying to cross-sell this new product. Later in the year, we will expand to a larger group of customers and prospects.
Shetal Shah you are welcome! Good luck! You have your head on straight so it will be a great success ✨
