If you’ve given a “congrats on your new job” gift to a senior-level customer advocate who is moving on to a non-customer organization, what kinds of things have you given? I’m cycling between branded vs non-branded gifts (leaning toward a nice non-branded gift) and would love to hear what others have done.
Could it be a little of both? Maybe a nice branded golf shirt for summer, and something more personal to that persons interest?
I’d do something fun to match the or 1 value prop of your product — example: Sprout Social could give away noise canceling headphones to them to help them folks on what they’re listening to like their listening product helps social teams listen to the things that matter and blocks the noise.
Hmm like that idea, Joel. I’ll have to think that through - he’s IT so not the end user and we have many products. Could do something generally tech given his role, just need to think about what he might not already have.
That’s when I’d be going back through conversations w/him to find where he has mentioned his interests and get something that fits those. Either a nice gift or gift card aligned with those to show you’ve been really paying attention.
(I try to make note of stuff like that when I can)
Becky Scott agreed that is ideal, but unfortunately our interactions have been centered around work-related topics. I’m going to see if I can do some more digging though.
Yea I will do more digging, I’m more though torn between doing something branded vs unbranded (since he is moving to a prospect org) and looking to hear it what others have done spark any cool ideas.
Not sure of your budget but I've sent custom leather goods to executives--rocks glasses wrapped in leather with their initials on it, passport holders, sometimes dog leashes if we know that info. I worked with a company called Clayton & Crume. Really good stuff over there, not cheap, but good!
I've also done high-end gift baskets/shareables if they're big family folks.
Have you considered including a handwritten note from a member of your C-suite along with the swag? We've done this in the past with some of our enterprise clients, and while it may seem a bit old-fashioned, the personal touch has been incredibly well-received and really resonated with customers.
I've used Gong transcripts to see if there are personal anecdotes around their interests. We found that one executive was really into tennis and identified a tennis bag that was high quality and trending. Had that monogrammed and then sent a branded insulated water jug for hot tennis days along with branded quick wicking tennis towels. And like Holly, definitely did a handwritten note in the package from the exec sponsor who was on the previous company's account.
I haven't done this before, but love the idea. From being an advocate before, a parting gift from a vendor that I'd appreciate would be something smaller branded alongside something larger unbranded. Branded notebook, more expensive pen. Branded apparel, gourmet foodie gift. Branded drinkware, higher value coffee/gift card. Etc. And I'll pile on the vote for a personalized/handwritten note!
Rachel Bonistalli great idea, unfortunately we just implemented Gong. But will definitely be helpful for the future!
