Exploring Best Practices for Beta and Early Adopter Programs

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Hi Everyone, does anyone here manage, own, or support a beta or early adopter program at your organization? I’d love to hear: • What activities and responsibilities fall under your purview • How you define and drive success for these programs • Which teams do you collaborate with and on what topics Looking to learn from your experiences and share best practices! Thank you!

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2 comments

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Evan Jacobs
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Hey, Varsha Ahir. Yes, I have owned that in a previous CMA role. Happy to chat about it if you’d like! Just let me know what works best for you. Thanks and talk soon.
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Lauren Turner
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Yep, I’ve done that too. Before you launch anything, you need to be in lockstep with the product team to understand: -what feedback they need from customers -how customer feedback will be used and actionable (have all the decisions really been softly made and they just want validation, or are they looking to customers to help prioritize roadmap features, UX, etc?) -how feedback and outcomes will be communicated back to customers and the impact measured
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Evan Jacobs
·
·
Hey, Varsha Ahir. Yes, I have owned that in a previous CMA role. Happy to chat about it if you’d like! Just let me know what works best for you. Thanks and talk soon.
❤️1
Lauren Turner
·
·
Yep, I’ve done that too. Before you launch anything, you need to be in lockstep with the product team to understand: -what feedback they need from customers -how customer feedback will be used and actionable (have all the decisions really been softly made and they just want validation, or are they looking to customers to help prioritize roadmap features, UX, etc?) -how feedback and outcomes will be communicated back to customers and the impact measured
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