Customer Marketing: The Overlooked Growth Engine for CMOs

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Ciana Abdollahian
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Not me sending this to my manager right now......
Kevin Lau
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I did the same 🙂. Great way to reinforce your charter and get resources for next year
Emily Coleman
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I think the biggest problem is that our revenue attribution is so soft in customer marketing compared to demand gen/growth. Marketing metrics and the tools that measure them are heavily skewed toward demand gen.
Emily Coleman
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So, I'm excited to see that this article includes some examples of what metrics they were tracking and the impact on their revenue!
❤️2
Kevin Lau
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Agreed it does take a bit more work but the end result is way more impact to ndr - the true measure of saas health and success. It’s just not preached enough from the rafters to the board room
💯3
Sheryn Anthes
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I loved this article - really re-enforces the importance of customer marketing.

Ciana Abdollahian
·
·
Not me sending this to my manager right now......
Kevin Lau
·
·
I did the same 🙂. Great way to reinforce your charter and get resources for next year
Emily Coleman
·
·
I think the biggest problem is that our revenue attribution is so soft in customer marketing compared to demand gen/growth. Marketing metrics and the tools that measure them are heavily skewed toward demand gen.
Emily Coleman
·
·
So, I'm excited to see that this article includes some examples of what metrics they were tracking and the impact on their revenue!
❤️2
Kevin Lau
·
·
Agreed it does take a bit more work but the end result is way more impact to ndr - the true measure of saas health and success. It’s just not preached enough from the rafters to the board room
💯3
Sheryn Anthes
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·
I loved this article - really re-enforces the importance of customer marketing.