Customer Marketing and Gifting Strategies at Publicly Traded Companies for Advocacy Building

·Mar 05, 2026 11:29 PM·

Curious, is anyone here doing customer marketing at a publicly traded company? If so, what does gifting look like? Trying to learn more and start to work to make the shift to have a strong advocacy base that doesn't require so much on monetary rewards.

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2 comments

· Sorted by Oldest

Emily Coleman
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I did at my last workplace. We primarily relied on swag, and tried to keep it reasonable.
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Gabrielle Herrera
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We do surprise delight drops, nothing guaranteed or timed to directly coincide with renewals or sales. We also lean heavily into intrinsic motivators like growing personal brands and experiences, not tangible items.
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Emily Coleman
·
·
I did at my last workplace. We primarily relied on swag, and tried to keep it reasonable.
🧠1
Gabrielle Herrera
·
·
We do surprise delight drops, nothing guaranteed or timed to directly coincide with renewals or sales. We also lean heavily into intrinsic motivators like growing personal brands and experiences, not tangible items.
💡1