Internal Surveys for Sales & Marketing Advocacy Needs Insights

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Hi! happy friday I know we all run a lot of surveys among our customers, but I'm wondering if anyone has done any internal surveys with Sales and/or Marketing teams to find out what advocacy needs they have, what's been helpful or what could be helpful, etc?

3 comments

· Sorted by Oldest

Shannon Howard
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I haven’t found surveys to those teams to be super effective. 😅 I usually go on a listening tour to get feedback live to inform quarterly strategy.
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Gabrielle Herrera
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We revamped our program this year so a lot of our collaborations with internal teams have been experiments. I follow up with the monthly performance and ask what they think of the numbers and it leads to effective conversation. Definitely more time consuming than a survey but I get better response rates and insights.
Sarah Howell
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Makes sense! more of an open forum to gather feedback, and probably makes it feel like less of a task/to-do and more of a conversation.

Shannon Howard
·
I haven’t found surveys to those teams to be super effective. 😅 I usually go on a listening tour to get feedback live to inform quarterly strategy.
👀1
1
Gabrielle Herrera
·
We revamped our program this year so a lot of our collaborations with internal teams have been experiments. I follow up with the monthly performance and ask what they think of the numbers and it leads to effective conversation. Definitely more time consuming than a survey but I get better response rates and insights.
Sarah Howell
·
Makes sense! more of an open forum to gather feedback, and probably makes it feel like less of a task/to-do and more of a conversation.