Sarah Howell

Commented on Internal Surveys for Sales & Marketing Advocacy Ne...·Posted in1 General Discussion

Makes sense! more of an open forum to gather feedback, and probably makes it feel like less of a task/to-do and more of a conversation.

Posted in 1 General Discussion·

Sarah Howell

Internal Surveys for Sales & Marketing Advocacy Needs Insights

Hi! happy friday I know we all run a lot of surveys among our customers, but I'm wondering if anyone has done any internal surveys with Sales and/or Marketing teams to find out what advocacy needs they have, what's been helpful or what could be helpful, etc?

3Comments

Commented on Evaluating the Value of Advocacy: Benchmarking Act...·Posted in1 General Discussion

Sarah Howell

Irwin Hipsman that's really interesting, to look at those outsider activities as a benchmark. Appreciate the insight!

Commented on Estimating Revenue Value of Advocacy Content for F...·Posted in1 General Discussion

Sarah Howell

Mary Green Is that $250 as an incentive to the customer for participating as a reference?

Posted in 1 General Discussion·

Sarah Howell

Estimating Revenue Value of Advocacy Content for Finance Teams

hello! Curious if anyone has conducted any exercises to estimate the revenue value of specific types of advocacy content, like case studies? I know Influitive had this at one point but I don’t think I saved any of those old docs. We’re attempting to make a case to our finance teams to get discounts for customers who agree to do advocacy activities, upon renewal or new business.

4Comments

Commented on Streamlining Customer Advocacy in Sales: Process a...·Posted in3: Open Share & Linkedin

Sarah Howell

thanks Taylor Page!!

Commented on Streamlining Customer Advocacy in Sales: Process a...·Posted in3: Open Share & Linkedin

Sarah Howell

Lauren Stefano that was my immediate thought was the timeline - are they agreeing to do the story within their first 6 months (or timeframe that makes sense for implementation), and is it contingent upon their happiness at that time? makes me think renewal is a better time to ask. I like that idea of having them commit to a co-marketing agreement with more details about the output

Posted in 3: Open Share & Linkedin·

Sarah Howell

Streamlining Customer Advocacy in Sales: Process and Strategies

curious if anyone has a process or more of a programmatic approach to getting customers to agree to advocacy (case studies, referrals, references) upon signing or at renewal? we currently do this very reactively/one-off so I'm thinking through how to make this a part of the sales process.

6Comments

Commented on Improving Efficiency in Case Study Creation: Share...·Posted in1 General Discussion

Sarah Howell

Mary Green way too long. I was working on three video, full production case studies that took 6 months. but most of the time they take 2-3 months from start to finish.

Commented on Improving Efficiency in Case Study Creation: Share...·Posted in1 General Discussion

Sarah Howell

oh hey 👋 🤭 always down to talk case studies

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