Sarah Howell

Hi! happy friday I know we all run a lot of surveys among our customers, but I'm wondering if anyone has done any internal surveys with Sales and/or Marketing teams to find out what advocacy needs they have, what's been helpful or what could be helpful, etc?

hello! Curious if anyone has conducted any exercises to estimate the revenue value of specific types of advocacy content, like case studies? I know Influitive had this at one point but I don’t think I saved any of those old docs. We’re attempting to make a case to our finance teams to get discounts for customers who agree to do advocacy activities, upon renewal or new business.

curious if anyone has a process or more of a programmatic approach to getting customers to agree to advocacy (case studies, referrals, references) upon signing or at renewal? we currently do this very reactively/one-off so I'm thinking through how to make this a part of the sales process.