Exploring ABM Strategies for Customer Marketing: Share Your Insights

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Does anyone here also not focus on ABM strategies for customer marketing? We don't really do it at my company for customers, only for NN. Also keen to hear about some ABM strategies you've all made for customers!

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Shannon Howard
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Leslie Barrett had a whole ebook on customer ABM. And Marie Elliott has talked about it before!
Kristin Blye
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Hi Charlotte Weiss! We just started strategizing this. Focusing on expansion opportunity cohorts with similarities and partnering with our NN DG manager to see what we can replicate for the customer persona.

Shannon Howard
·
·
Leslie Barrett had a whole ebook on customer ABM. And Marie Elliott has talked about it before!
Kristin Blye
·
·
Hi Charlotte Weiss! We just started strategizing this. Focusing on expansion opportunity cohorts with similarities and partnering with our NN DG manager to see what we can replicate for the customer persona.