Effective Strategies for Prospecting Advocates on Social Media

·Sep 26, 2025 03:46 PM·

A question on prospecting or nurturing advocates from social media. If you don’t have a seat or access to the company branded social account, how are you reaching out to folks to join your formal advocacy program without sounding like a creep? I know I probably need to work through my own personal preferences and biases here but I would love to hear how others have worked around or through this.

4 comments

· Sorted by Oldest

Christine Newman
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Not exactly the same, but while our customer awards nomination period was open, I noticed one of our customers posting on LI about some cool integrations they worked on with our product to really extend capabilities. I shared that with their CSM and asked them to encourage the customer to submit a nomination. The customer was thrilled to get that email. They actually ended up being a finalist too, but it all started from that initial LI post and us saying hey we saw your post, that’s awesome. All this to say, if people are out there posting on social media, they generally want to be noticed and I doubt would feel weirded out if you approached them person to person with an invite.
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Gabrielle Herrera
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But that outreach came from the CSM via email or a call, not you/your team on the original platform?
Christine Newman
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Yes, I had the CSM email them as I saw it as a good connection opportunity for her. However, we also like/comment on customer posts as individuals too (and I’ll flag some to our social team to comment as a brand sometimes too). For an invite to join an official advocacy program, I think an email with the information would work best for our customers at least. I wouldn’t hesitate to send a potential customer an email after seeing them on social media, I just sometimes think having the CSM take that first step can be nice.
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Amy
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I have seen a creative option that provides a customer to submit themselves for a customer of the month spotlight. It can be as simple as adding a button to the community page and or on the company website. I’ll see if I can locate an example.
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