Active Programs for User Showcases and Sharing Use Cases in Community

Joel (Salesforce) · 2025-08-01 21:29:41.401452+00

In a Community, likely a customer-only one, does any know know of active “Showcases,” “Show & Tell,” etc. style programs where users of product(s) share their use case with peers in the community to help them be successful too?

Lauren Turner
·
Yes, I ran a few of them
Mary Green
·
Sounds like something Atlassian does.
Joel (Salesforce)
·
Which companies, Lauren Turner, if you’re able to share? Where do you see it in the Atlassian Community, Mary Green?
Lauren Turner
·
UserTesting and Qlik
Joel (Salesforce)
·
User testing is behind a login 😔 For Qlik, is it the gallery program: https://community.qlik.com/t5/Explore-Qlik-Gallery/bg-p/qlik-gallery
Lauren Turner
·
Yes, but my team also had monthly discussions on various topics that included “show and tell” presentations from customers
Joel (Salesforce)
·
Cool! Were they open to members or did you just record them 1:1 and then drop them into the community for other members to consume?
Lauren Turner
·
Open to members—it was up to the customer to decide if they wanted to share it to the gallery or keep it within the confines of the meeting.
Joel (Salesforce)
·
Got it! Did you see higher attendance rates for them live because of the scarcity from them not all turning into gallery posts?
Lauren Turner
·
I didn’t really see a correlation 🤷‍♀️
Joel (Salesforce)
·
Interesting, thanks for sharing!
Kristin Blye
·
Hi Joel. Not sure if this is exactly what you're thinking but...I've done both meetings and Q&A content. I hosted a coffee chat and invited community members to talk about their experiences partnering with the company through marketing and/or product testing and made it a space for users to share stories but also learn about opportunities if they haven't partnered before. I had some success recruiting new user participants here. But I gathered more feedback and participation from asking the community specific Q&As around product usage (usually for new features or features that needed more educational material/supported our product value prop) and then building out a user guide or blog to integrate into customer success and sales collateral.
Joel (Salesforce)
·
Thank you for sharing how you’ve done similar work to help members increase their product knowledge to increase usage/adoption, Kristin Blye — appreciate it!
👍1
Jill Ross
·
Hey Joel! I did this at RollWorks (an ABM community) in a roundtable format where I'd ask folks to share a recent ABM play and they would break down the logistics and flow of the campaign using RollWorks and other tools in their marketing tech stack.
❤️2
1
Mary Green
·
Thank you Jill Ross - Joel (Salesforce) she answered you 😄
❤️1
1

Active Programs for User Showcases and Sharing Use Cases in Community

21 comments

Active Programs for User Showcases and Sharing Use Cases in Community

21 comments