Active Programs for User Showcases and Sharing Use Cases in Community

Joel (Salesforce) · 2024-07-17T00:34:42.219Z

In a Community, likely a customer-only one, does any know know of active “Showcases,” “Show & Tell,” etc. style programs where users of product(s) share their use case with peers in the community to help them be successful too?

Active Programs for User Showcases and Sharing Use Cases in Community | CMAweekly Customer Marketing and Advocacy Slack

Lauren Turner
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Yes, I ran a few of them
Mary Green
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Sounds like something Atlassian does.
Joel (Salesforce)
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Which companies, Lauren Turner, if you’re able to share? Where do you see it in the Atlassian Community, Mary Green?
Lauren Turner
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UserTesting and Qlik
Joel (Salesforce)
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User testing is behind a login 😔 For Qlik, is it the gallery program: https://community.qlik.com/t5/Explore-Qlik-Gallery/bg-p/qlik-gallery
Lauren Turner
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Yes, but my team also had monthly discussions on various topics that included “show and tell” presentations from customers
Joel (Salesforce)
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Cool! Were they open to members or did you just record them 1:1 and then drop them into the community for other members to consume?
Lauren Turner
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Open to members—it was up to the customer to decide if they wanted to share it to the gallery or keep it within the confines of the meeting.
Joel (Salesforce)
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Got it! Did you see higher attendance rates for them live because of the scarcity from them not all turning into gallery posts?
Lauren Turner
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I didn’t really see a correlation 🤷‍♀️
Joel (Salesforce)
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Interesting, thanks for sharing!
Kristin Blye
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Hi Joel. Not sure if this is exactly what you're thinking but...I've done both meetings and Q&A content. I hosted a coffee chat and invited community members to talk about their experiences partnering with the company through marketing and/or product testing and made it a space for users to share stories but also learn about opportunities if they haven't partnered before. I had some success recruiting new user participants here. But I gathered more feedback and participation from asking the community specific Q&As around product usage (usually for new features or features that needed more educational material/supported our product value prop) and then building out a user guide or blog to integrate into customer success and sales collateral.
Joel (Salesforce)
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Thank you for sharing how you’ve done similar work to help members increase their product knowledge to increase usage/adoption, Kristin Blye — appreciate it!
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Jill Ross
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Hey Joel! I did this at RollWorks (an ABM community) in a roundtable format where I'd ask folks to share a recent ABM play and they would break down the logistics and flow of the campaign using RollWorks and other tools in their marketing tech stack.
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Mary Green
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Thank you Jill Ross - Joel (Salesforce) she answered you 😄
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21 comments