In a Community, likely a customer-only one, does any know know of active “Showcases,” “Show & Tell,” etc. style programs where users of product(s) share their use case with peers in the community to help them be successful too?
Hi Joel. Not sure if this is exactly what you're thinking but...I've done both meetings and Q&A content.
I hosted a coffee chat and invited community members to talk about their experiences partnering with the company through marketing and/or product testing and made it a space for users to share stories but also learn about opportunities if they haven't partnered before. I had some success recruiting new user participants here.
But I gathered more feedback and participation from asking the community specific Q&As around product usage (usually for new features or features that needed more educational material/supported our product value prop) and then building out a user guide or blog to integrate into customer success and sales collateral.
Thank you for sharing how you’ve done similar work to help members increase their product knowledge to increase usage/adoption, Kristin Blye— appreciate it!
Hey Joel! I did this at RollWorks (an ABM community) in a roundtable format where I'd ask folks to share a recent ABM play and they would break down the logistics and flow of the campaign using RollWorks and other tools in their marketing tech stack.