We have been leveraging our local field & channel marketers to be the eyes and ears on the ground, and conduit for sales. In future hoping to influence OKRs so they have "pipeline" goals for advocates to support our programs
Hi All! 👋 Can anyone share how they partner with their Field & Channel teams as well as Events teams (if you have these stakeholders) for in-person engagements? Working to define R&R and would love any advice 👀
When creating our team strategy, we first start with grounding on:
Team Mission, state of the world, opportunity for the company
Team Charter - what we do, outcomes we drive, our decision space (ie. what do we decide vs. our content team on customer stories), closest partners, what you can expect from us
Key Jobs to be done - we then take all these inputs and create key jobs to be done - our buckets are Customer Advocacy, Adopt & Growth + events, Voice of Customer and Data/Insights/Ops- we list out the key programs and then create the team structure
Today we have:
A Voice of Customer team that focuses on CABs, Advocate Product Groups, References and Referrals
A Community Advocacy side focused on customer review programs, customer community and experience - CM ops fits in here for now but spans across all programs
