Examples of Engaging Customers Globally and Regionally

·Apr 24, 2024 11:52 PM

Hey all - I've been invited to this slack group because I hear there are some global 🌎 customer marketers here. Does anyone have any examples of how they've managed to engage customers on a global level, with programs that are both scalable AND regionally relevant?

4 comments

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1 General Discussion

Examples of Engaging Customers Globally and Regionally

Aylin Siu

·Apr 24, 2024 11:52 PM

Hey all - I've been invited to this slack group because I hear there are some global 🌎 customer marketers here. Does anyone have any examples of how they've managed to engage customers on a global level, with programs that are both scalable AND regionally relevant?

4 comments

· Sorted by Oldest

Sarah McCoy
·
Hi Aylin, I think the problem with global advocacy managers is that they’re all very busy 😂 but I’m happy to chat with you and maybe see if I know some folks more senior than I who would be open to a call.
❤️1
Bree Bunzel
·
We have been leveraging our local field & channel marketers to be the eyes and ears on the ground, and conduit for sales. In future hoping to influence OKRs so they have "pipeline" goals for advocates to support our programs
❤️1
Aylin Siu
·
Thanks Bree Bunzel! That is a great idea and good opportunity to build up those cross-functional relationships. Appreciate your insight!
Mary Green
·
Zylo - Amanda Peacock is a Global CM

Sarah McCoy
·
Hi Aylin, I think the problem with global advocacy managers is that they’re all very busy 😂 but I’m happy to chat with you and maybe see if I know some folks more senior than I who would be open to a call.
❤️1
Bree Bunzel
·
We have been leveraging our local field & channel marketers to be the eyes and ears on the ground, and conduit for sales. In future hoping to influence OKRs so they have "pipeline" goals for advocates to support our programs
❤️1
Aylin Siu
·
Thanks Bree Bunzel! That is a great idea and good opportunity to build up those cross-functional relationships. Appreciate your insight!
Mary Green
·
Zylo - Amanda Peacock is a Global CM