HELP! My role has been primarily customer storytelling and customer advocacy (heavy on case studies, customer webinars, managing our global awards program). We just got a new CMO who essentially said "I can't pay someone to put together use cases" and wants me to put together a completely new job description, focused on things like working with CS to build a new strategic review process, etc. In some ways, I'm excited as I think our customer experience is not great and I believe there is a lot impact I could have, but this is all completely outside Marketing so it's a little difficult to know right now how I would fit into this and whatever other processes we deem worth my input (I have plenty of ideas.) I also worry because while our CMO in his first month is not sold on the value of our case studies, these are like the bread and butter of our org and I am constantly being asked to produce more more more. We publish 30-50 a year. I am concerned about either a) what happens if I remove my focus from this area or b) how on earth I take on a bunch of new totally different responsibilities and try to maintain momentum, quality and output. But ultimately, I need to figure out what is reasonable to add to my role and understand how others are doing this!
OK, all that aside: TLDR - Please share your job descriptions, project plans, annual or quarterly plans... anything that could help me build out what this could look like. I think customer storytelling has to remain part of my role, but the emphasis is moving to customer experience - retention, expansion, supporting the customer journey (with the early focus on things like strategic reviews; I'm also keen to improve our customer goal/KPI/ROI documentation and tracking processes, as we have none in place now)
