Using Existing Revenue Enablement Tools for Customer Marketing Benefits

·Jan 29, 2026 05:07 PM·

Share

I'm on a little bit of a LinkedIn posting streak. Yesterday I discussed one of my favorite topics: hijacking revenue enablement tools (or really anything your company already has) for customer marketing purposes. Oftentimes it can be easier to get a license for a tool your organization already has and uses than going through the procurement process for something new.

💡2

❤️7

3 comments

· Sorted by Oldest

Rachael Taft
·
·
I would love to learn more about how you are using Gong! I am going back and forth with my team to try to get more permissions in the platform, so right now I can't even play around with AI Tracker or Theme Spotter. Are you able to share a little more about how you're using these? Perhaps if I can better illustrate my intentions with our Gong admins I can convince them to give me access 🙂
Emily Coleman
·
·
Rachael Taft yes, I can. Would it be helpful if I recorded a short Loom video or something for you?
Rachael Taft
·
·
Emily Coleman that would be absolutely amazing!

Rachael Taft
·
·
I would love to learn more about how you are using Gong! I am going back and forth with my team to try to get more permissions in the platform, so right now I can't even play around with AI Tracker or Theme Spotter. Are you able to share a little more about how you're using these? Perhaps if I can better illustrate my intentions with our Gong admins I can convince them to give me access 🙂
Emily Coleman
·
·
Rachael Taft yes, I can. Would it be helpful if I recorded a short Loom video or something for you?
Rachael Taft
·
·
Emily Coleman that would be absolutely amazing!