Customer Marketing Predictions for 2026: Focus on Churn Budget

Kevin Lau · 2026-01-06T18:07:42.017Z

I'm doing a series of 7-10 predictions for customer marketing in 2026 with the first shared today (https://www.linkedin.com/posts/kevinkennethlau_retention-was-always-cheaper-for-years-activity-7414366647844691968-wQHP?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAUKKfABX9xcPO0DU-3nozB7LbJCdBJoLxM) on why churn finally gets the budget it deserves. Will share the full list in my newsletter on thursday.

Customer Marketing Predictions for 2026: Focus on Churn Budget | CMAweekly Customer Marketing and Advocacy Slack

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