The ROI Myth, The Impact Truth, and the Metrics Leaders Really Care About – New Mixology Episode Live
(edited)
New Mixology episode is live! 🎉🍹 This one’s all about ROI vs. business impact — and why mixing those terms gets teams in trouble. Shannon Howard and I break down: • Why ROI is financial, not a catch‑all • How CE + CM teams can prove value with cohorts • The metrics that actually matter (ARR/NRR/GRR, adoption, retention) • Why shared language = better alignment with leadership • How education + community consistently predict stronger customers If you’ve ever been asked “What’s the ROI?” and thought “…which version do you mean?”, this episode is your new best friend. 🎥 S3‑E10: The ROI Myth, The Impact Truth, and the Metrics Leaders Really Care About 🍓🥭 Featuring a strawberry‑mango mimosa and some metric myth‑busting.