Kristine Kukich

🎬 New Episode Drop: Mixology S4-E2 — Braiding Sales‑Led, Product‑Led & Customer‑Led Growth Kristine sits down with guest cohost Sandra Elliott to unpack how SLG, PLG, and CLG aren’t separate motions—they’re a braid. And customer education & customer marketing have quietly been weaving those strands together for years. Here’s what we dig into: • How CE & CM remove repetitive work across sales, CS, support & product • Why breaking down silos accelerates enablement and improves the post‑sale journey • The power of shared initiatives (even a 15‑minute scrum) to unblock bottlenecks • How consistent narratives strengthen lifecycle touchpoints • Why community, advocacy, and advisory boards reinforce the growth braid • How unified content creates a predictable, scalable customer experience 🍋 Plus: We kick things off with a raspberry lemonade mocktail and a marionberry‑vodka version—because Mixology always starts with a drink and ends with clarity. ▶️ Watch S4-E2: Braiding Sales-Led, Product-Led & Customer-Led Growth

The ink is dry on the deal... now what? 🤝 Too often, post-sales alliance execution breaks down right at the handoff between co-selling momentum and long-term customer delivery. The result? Fragmented communication, lost context, and stalled value. In our upcoming PSA Studio Lounge session—Bridging the Execution Gap: Rethinking Post-Sales Alliance Strategy—we’re putting the operational machinery of partnerships under the microscope. Join hosts Kristine, Jamie, Alison, Anderson, Angela, Diana, Erin and Rachel for a frank, expert-led conversation covering:

📅 Date: Tuesday, August 11 ⏰ Time: 9:00 AM Pacific/Noon Eastern/ ⏱️ Format: 45-min Interactive Panel + Live Audience Q&A Stop letting post-sales alliances be a reactive handoff. Let’s turn them into a repeatable engine for joint value creation. 👉 Register here to save your spot: PSA Studio Lounge #PostSales #StrategicAlliances #Partnerships #CustomerSuccess #JointValue #PSAStudioLounge #CEd #customermarketing # 👉 Subscribe: PSA on YouTube

New Mixology episode is live! 🎉🍹 This one’s all about ROI vs. business impact — and why mixing those terms gets teams in trouble. Shannon Howard and I break down: • Why ROI is financial, not a catch‑all • How CE + CM teams can prove value with cohorts • The metrics that actually matter (ARR/NRR/GRR, adoption, retention) • Why shared language = better alignment with leadership • How education + community consistently predict stronger customers If you’ve ever been asked “What’s the ROI?” and thought “…which version do you mean?”, this episode is your new best friend. 🎥 S3‑E10: The ROI Myth, The Impact Truth, and the Metrics Leaders Really Care About 🍓🥭 Featuring a strawberry‑mango mimosa and some metric myth‑busting.