Mixology S4-E2: Braiding Sales-Led, Product-Led, and Customer-Led Growth for Scalable Success
🎬 New Episode Drop: Mixology S4-E2 — Braiding Sales‑Led, Product‑Led & Customer‑Led Growth Kristine sits down with guest cohost Sandra Elliott to unpack how SLG, PLG, and CLG aren’t separate motions—they’re a braid. And customer education & customer marketing have quietly been weaving those strands together for years. Here’s what we dig into: • How CE & CM remove repetitive work across sales, CS, support & product • Why breaking down silos accelerates enablement and improves the post‑sale journey • The power of shared initiatives (even a 15‑minute scrum) to unblock bottlenecks • How consistent narratives strengthen lifecycle touchpoints • Why community, advocacy, and advisory boards reinforce the growth braid • How unified content creates a predictable, scalable customer experience 🍋 Plus: We kick things off with a raspberry lemonade mocktail and a marionberry‑vodka version—because Mixology always starts with a drink and ends with clarity. ▶️ Watch S4-E2: Braiding Sales-Led, Product-Led & Customer-Led Growth